When your client asks "why aren't we showing up when people ask AI about our category?" — this is how you answer that question, and build the strategy to change it.
Start Free TrialWhen someone asks ChatGPT or Gemini "who are the best platforms/brands" — AI doesn't guess. It draws from a specific set of sources, references specific outlets, and surfaces specific brands consistently.
That leaderboard exists whether or not you're tracking it. And right now, your competitors might already be on it.
Most PR teams are still optimizing for Google while AI quietly builds its own rankings from earned media. The brands showing up in AI answers aren't there by accident. They got there because their earned coverage landed in the right outlets, with the right messaging, often enough for AI to treat them as a trusted source.
PR Coverage lets you see exactly how that landscape is structured — and what it would take to shift it in your client's favor.
PR Coverage's AI Insights suite gives you a complete view of who owns the conversation in AI — broken down by source, share, and ranking.
Who's showing up — See which brands appear in AI-generated answers across your client's category. Track average ranking, best position, and how consistently each brand surfaces across different prompts.
What content AI is pulling from — The Sources tab reveals which outlets and domains AI is referencing when it builds its answers. Now you can see which publications carry the most weight in your client's space.
How your client compares — Share of Media shows exactly what percentage of AI citations your client owns versus competitors across the specific prompts they want to win.
Where to focus next — Identify exactly which outlets AI trusts in your category and build your pitching strategy around evidence rather than assumptions.
Your client calls. They've been asking ChatGPT about the top platforms in their industry. A competitor shows up first. They don't. They want to know why — and what you're going to do about it.
With PR Coverage, you have an answer.
You run an AI Research analysis on their category. The Rankings tab shows your client sitting at an average position of 4, while the top competitor consistently holds position 1 or 2. The Sources tab shows that competitor's coverage is concentrated in three high-authority trade publications that AI references heavily.
Now you have a strategy. Concentrate future pitching in the outlets AI trusts. Align messaging to the narratives AI is already rewarding. Show your client the exact data behind every recommendation.
That's not a gut feeling. That's a competitive brief built from AI intelligence.
Competitive benchmarking isn't just about understanding where you stand — it's about informing where you go next.
Before a product launch, funding announcement, or campaign push, run an AI Visibility analysis on your client's category. The Sources tab will show you which outlets AI is actively pulling from in that space right now. Those are your tier-one targets.
When you pitch to outlets AI already trusts, your coverage has a faster path to AI pickup. Instead of guessing which publications will move the needle, you're working from data that shows exactly where AI is paying attention.
Navigate to AI Visibility and select your client. This is your starting point for all AI intelligence on that account.
Enter the specific competitors you want to benchmark against. Once added, they'll appear across Share of Media and Rankings tabs for direct side-by-side comparison.
Topics represent the categories your client wants to own — think "best [category]" queries, industry questions, or the narratives your client is actively trying to win. Add up to 5 prompts per topic.
Click Run Analysis. PR Coverage queries ChatGPT and Gemini across all your prompts, collects responses, and maps which sources and brands are appearing and how often.
Open the Sources tab to see which domains and outlet types AI is pulling from in your client's category. This is your media targeting intelligence — the outlets AI already trusts are the ones worth prioritizing.
The Share of Media tab shows how your client's citation presence compares to competitors. Filter by individual topics to see exactly which narratives your client is winning and which they're not.
Open the Rankings tab to see where your client appears in AI-generated lists and recommendations. Average rank, best rank, and appearance rate give you a clear picture of consistency versus occasional visibility.
Export results as CSV or share a public link directly with your client. Build your pitching strategy, outlet prioritization, or campaign brief directly from what the data shows.
Competitive AI benchmarking isn't a reporting exercise. It's a strategy input.
Use Share of Media data to show clients where they stand relative to competitors in a format that's immediately legible to leadership.
Use Rankings to identify which specific prompts your client needs to win and which outlets, based on Sources, would get them there fastest.
Build proposals and campaign briefs grounded in evidence rather than assumptions.
Use Sources data to answer "where should our next announcement go?" with precision, not guesswork.
We went from guessing why a competitor was showing up in AI to having a full map of their source strategy. Now we pitch with a completely different level of intelligence.
PR Coverage customer — placeholder for real testimonial
Build the competitive intelligence your client's strategy actually needs.
Start Free Trial