Your client's coverage is published. But is it shaping what AI actually says? PR Coverage tells you: placement by placement.
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The bar for PR impact has moved. Journalists, executives, and buyers are asking AI tools questions your client wants to own — and the answers those tools give are shaped almost entirely by earned media. In fact, 89% of AI citations trace back to earned coverage.
But most PR teams have no way to see whether their placements are making it into those answers. They're reporting on what got published, not what's actually influencing the conversation.
That's the gap PR Coverage closes.
PR Coverage analyzes each placement in your report and ranks it by how much influence it carries inside AI-generated answers. Not a vague score — a clear, five-tier system your clients can actually understand.
The AI directly cites your coverage as a source when answering real user questions. This is PR's new front-page moment.
Your coverage is shaping AI responses even without a direct citation. The AI knows your content and draws from its messaging.
Your placement is recognized, but treated as supporting context rather than a primary source.
Your coverage is entering the AI ecosystem. Newer articles and smaller outlets often start here.
Not visible in AI yet. An opportunity to build distribution and outlet authority.
You secured five placements this month. Good month. But here's what the numbers actually say: three of those five hits are actively cited by both ChatGPT and Gemini. One of them ranks in the Top tier — the AI references it directly when users ask about your client's category.
That's not just coverage. That's your client's story living inside the tools their audience uses to make decisions.
PR Coverage gives you that data automatically, tied to the report you've already built.
You don't need a separate tool or a new workflow. AI visibility tracking is built into the report you're already creating.
Create a new report, assign it to your client, set the reporting period, and import your coverage links. PR Coverage pulls in article titles, outlet names, and domain authority automatically.
Use the Coverage Editor to clean up any missing details, reorder placements, and star your standout hits as Highlights. This is your quality check before anything goes to the client.
Choose a template, click Generate, and your report is created: branded, structured, and ready to share. AI visibility tiers are calculated and applied to each placement automatically at this stage.
From your Saved Reports screen, click View AI Impact on any generated report. This opens the AI Impact dashboard showing how each placement ranked across ChatGPT and Gemini, which coverage is being cited, and how your AI visibility breaks down by tier.
Use the Share button to generate a public link to your AI Impact dashboard — no login required for your client. Or export as CSV to pull the data into a board deck or internal report. Either way, the conversation shifts from "here's what we got" to "here's what it's doing."
Show clients which outlets deliver the most AI influence — not just the highest domain authority or reach numbers.
Use tier data to justify outlet selection in future pitches with evidence that holds up in a board room.
Identify which placements are shaping AI answers and spotlight them as Highlights in your report.
Pair AI visibility with Estimated Views to show clients the full picture: human audience reach today, AI influence over time.
AI Visibility isn't a bolt-on feature or a separate dashboard you have to remember to check. It runs as part of your standard report workflow.
Import your coverage, review placements, generate your report — and AI visibility tiers appear alongside your other metrics automatically. Share via live link or export to PDF. Either way, your clients see exactly where their coverage stands in the AI era.
"Finally, a way to show clients that their coverage isn't just published. It's actually influencing what AI says about their category."
PR Coverage customer — placeholder for real testimonial
Stop reporting on placements. Start reporting on influence.
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