Generative Engine Optimization starts with knowing where your client stands in AI. PRCoverage gives you the structured audit to answer that question — and the automated monitoring to never let the answer go stale.
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The question is already coming up in pitches, proposals, and quarterly reviews: "Are we showing up when people ask AI about our category?" For most PR teams, the honest answer is: we don't know.
That's not a gap you can cover with a media report. It requires a different kind of analysis — one that looks inside AI-generated answers, maps the sources driving them, and identifies what it would take to shift the results in your client's favor.
That analysis has a name: a GEO audit. And until now, running one required stitching together manual queries, spreadsheets, and guesswork. PRCoverage changes that.
A GEO audit in PRCoverage covers four dimensions and produces data you can put in front of a client, a prospect, or a leadership team.
Which outlets and domains is AI pulling from when it answers questions in your client's category? These are the publications that carry weight in AI's eyes — and the ones worth prioritizing in your pitching strategy.
What percentage of AI citations does your client own versus competitors? Broken down by topic and prompt, so you can see exactly which narratives they're winning and which ones they're losing.
Where does your client appear in AI-generated lists and recommendations? Average rank, best rank, and appearance rate across every prompt you're tracking.
How is all of the above changing over time? The audit isn't a one-time snapshot — it's a baseline you build from, campaign by campaign.
You're pitching a prospect. They've heard about AI visibility but don't know where they stand. You run a GEO audit before the meeting. You walk in with a clear picture of their current AI presence, a benchmark against their top two competitors, and a prioritized list of the outlets AI is already rewarding in their space.
That's not a pitch. That's a brief. And it closes.
A client's quarterly review is coming up. Three months ago you set a baseline with a GEO audit. Since then, your team has concentrated pitching in the outlets AI trusts in their category. The latest analysis shows their Share of Media up, their average ranking improved, and two new placements sitting in the High tier.
That's a proof of impact story — built entirely from data your competitors can't replicate.
Navigate to AI Visibility and select your client. This is your audit workspace — everything you define here powers the analysis across all tabs.
Drop in your client's website and the Prompt Assistant builds the topic and prompt set for you: the categories they want to own and the questions their buyers are actually asking AI. This is the step that used to take an afternoon of guesswork.
Enter the competitors you want to benchmark against. Once added, they unlock side-by-side comparison across Share of Media and Rankings — the core of any competitive GEO audit.
Edit any prompt the Assistant generated, and add your own where you want a specific angle covered: product comparisons, category recommendations, industry questions. The prompts you run control exactly what the audit measures.
Click Run Analysis. PRCoverage queries ChatGPT, Gemini, and Claude across all your prompts, collects responses, and maps which sources, brands, and narratives are appearing and how consistently.
Work through all four tabs to build the full picture. Sources, Share of Media, Rankings, and Trends together tell you what's working, what isn't, and exactly where to focus.
For any prompt, view the full response from ChatGPT, Gemini, and Claude. This is where an audit stops being a set of numbers and becomes something you can quote in a strategy session. You see the exact language each model uses about your client and their category.
Open Scheduling and enable automated monitoring. Choose daily for active campaigns or weekly for steady ongoing tracking. PRCoverage runs the analysis automatically, building trend data over time.
Use Share to generate a public link, safe for external sharing with no login required. Or export as CSV to pull the data into a proposal, a deck, or a client report.
A single GEO audit tells you where your client stands today. Scheduled monitoring turns that into a trend line — showing how their AI visibility evolves as campaigns run, coverage lands, and competitors make moves.
That trend data is what makes the second, third, and fourth client conversations as compelling as the first. It's also what gives you the before/after story that justifies budget, wins renewals, and builds the kind of client trust that doesn't come from a coverage list.
Set it once. Let it run. Walk into every meeting with the most current picture of your client's AI presence available anywhere.
We now run a GEO audit at the start of every new engagement. It sets the baseline, differentiates our agency, and gives us a data story we can build on for the entire relationship.
Daniel Webb - Communications Lead
Run your first GEO audit today.
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