Whether you're reporting to a CMO or a client, the pressure is the same: show what PR actually delivered. PR Coverage gives you the metrics, the AI visibility data, and the report design to make that case clearly every single time.
Start Free TrialYou had a strong quarter. Coverage landed in the right outlets. The campaign performed. You know your coverage has moved the needle — but how do you show ROI?
Spreadsheets full of links don't move executives. Inflated impression numbers raise eyebrows. Vanity reach figures that can't be tied to anything tangible get quietly dismissed. And the more slides you add trying to explain the impact, the less confident the room becomes.
The problem isn't the PR work. It's the reporting. Most tools were built to document coverage, not communicate its value. PR Coverage was built to do both.
Proving PR ROI in 2026 means making the case on two fronts simultaneously. PR Coverage brings both together in a single, executive-ready report.
Domain Authority shows the quality of your placements — not just how many outlets ran the story, but how much those outlets are trusted by search engines and AI alike.
Estimated Views gives a grounded, realistic picture of how many people actually saw the coverage — without the inflated impressions that erode trust in PR reporting.
89% of AI citations trace back to earned media. That means your PR work isn't just generating press — it's directly shaping what AI tools say about your brand.
AI visibility tiers show exactly which placements are influencing AI-generated answers, which outlets are carrying the most weight, and how your brand's presence in AI is building over time.
When you put both layers in front of leadership, the conversation shifts. PR stops being a line item and starts being a growth driver.
The quarterly business review is tomorrow. You have 15 minutes on the agenda.
You open PR Coverage. Your report for the quarter is already generated — branded, structured, and built around the metrics that matter. You pull up the AI Insights dashboard. Three of your top placements are ranked High or Top in AI visibility. One of them is being directly cited by ChatGPT when users ask about your brand's category.
In the meeting, you don't lead with how many articles ran. You lead with where those articles are living — in the AI tools the company's buyers use every day to research decisions.
The room gets it. That's the point.
Create a new report, assign it to the client or internal brand, set the reporting period, and import your coverage links. PR Coverage automatically pulls in article titles, outlet names, and Domain Authority data.
Use the Coverage Editor to fix any missing details, reorder placements, and star your highest-impact hits as Highlights. Highlights get their own dedicated slide in the final report — perfect for leading with your strongest wins.
Select a template that matches your brand or your client's. Click Generate. Your report is created automatically: branded, structured, and populated with Domain Authority and Estimated Views alongside every placement.
From Saved Reports, click View AI Insights to open the AI Analysis dashboard. This shows how each placement is ranked across ChatGPT and Gemini — Top, High, Medium, Low, or Not Yet Indexed.
Use Highlights to spotlight your top AI-ranked placements in the report itself. Pair Domain Authority with AI visibility tier to show outlet quality and AI influence together — a high-DA placement that's also ranked Top in AI is your strongest proof point.
Generate a public link to the report or the AI Insights dashboard — no login required for viewers. Or export as PDF for board decks and internal circulation. Either way, what leadership receives is a polished, professional document that looks as credible as the work behind it.
The data only lands if the presentation earns trust before anyone reads a number. PR Coverage reports are designed to do exactly that — sleek, branded, and built around the metrics that matter rather than the ones that are easiest to pull.
Whether you're presenting to a CFO who's skeptical of PR's value, a CMO who's focused on AI-era brand strategy, or a client who's evaluating whether to renew — the report you walk in with shapes how everything else lands.
Make it count.
For the first time, I walked into a board meeting with data that actually explained PR's impact — not just what we got placed, but where that coverage is living and what it's doing for the brand in AI.
PR Coverage customer — placeholder for real testimonial
Build the report that makes the case — every quarter, for every stakeholder.
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